Brand logo is a graphical illustration which represents the company attributes and therefore it is a more of a brand identity than merely a symbol. With time, logo has gained immense importance and has become an important tool for which the organizations thrive for. Even if you have a brief look in the market or standing in the middle of a shopping center you will see so many logo designs representing their respective companies. Now, some of the designs are simple and some are complex, delivering different ideas. Which are the effective ones?
Simple designs have the required designing elements without any complication and complexity. Designers usually create a simple design with effective use of colors and fonts but why companies prefer them? The simple logo is easy to memorize and it is very easy to grasp the message incorporated in the logo. As soon as the viewer sets a look on the logo, it sticks to his mind and gets stored in the memory.
A new graphical illustration springs up every moment, so any refreshing, new and inspirational logo straightaway tempts the audience and sets the appeal and interactivity. This temptation leads to curiosity and builds a strong connection between the business and the customers. The simple logo has nothing more to play with except the change of basic features. Therefore, simplicity demands connection with uniqueness and creativity to give the audience an attractive brand symbol.
The other type of logo design is the one which have certain symbolism and certain ideas embedded into them. These ideas are innovative and attractive. Uniqueness in any idea is easy to memorize and recall. The embedded theme is easy on the audience to register the symbol in their minds. The embedded logo explains the business philosophy easily which establishes strong brand awareness among the masses.
There are plenty of designers bringing in change and innovation in the designs to attract more and more of the customers daily. One such professional design company is Logoinn which quality logo concepts successfully pull audience attention in no time, making it easy for the audience to understand the business concept at the same time. Simplicity, uniqueness and creativity are the keys to success if the business needs strong target audience attracted and sustain with the company. Effective brand logo successfully delivers the business concept across the masses and sticks to the audience minds, fulfilling the basic business objectives.